Image/Art Direction by: Uldus Bakhtiozina
“Born in USSR in 1986 in Leningrad city (Saint-Petersburg), photographer Uldus Bakhtiozina has long been impacted by her Russian heritage. Working on a new book that explores the fairytales of pagan Russia, Bakhtiozina looks for the stories behind the image… Currently specialising in photo-based-art, fashion photoshoots and music videos, she has been published in Vogue Italy, exhibited work internationally and was the first Russian speaker at TED… “I aim to record the central ideologies and characteristics of a person. There is always a long story behind each of my photographs and my models bring their own ideas to the conversation. There are way too many bland, cold and boring fashion images out there. My works try to express something deeper than today’s average trendy photo formula. I make an active effort to get away from that. I want to learn or feel something when I look at an image – so I try to create the same experience with my my art and my life. I want to shoot stories that existed before the photograph was taken and that draw the audience to think about what will happen next.”
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