Agnes Lloyd-Platt

“Agnes Lloyd-Platt spent the first 18 years or so of her life wanting to be an astronaut. Eventually, though, the now 26-year-old reconsidered, and it’s a good thing she did: After months of voting from both W readers and a panel of judges including photographers Inez & Vinoodh, Hugo Boss creative director Jason Wu, W senior photo editor Esme Rene and W Editor in Chief Stefano Tonchi, Lloyd-Platt’s been awarded the winner of W’s The Shot, a talent search for up-and-coming fashion photographers…. “One of my teachers said that it was too therapeutic for me (Illustration), and that photography was a more pragmatic thing to do because I could do it as a job and not fall out of love with it. So especially in the beginning, I didn’t really feel like an artist, and I still don’t, although I do feel like I’ve got more to say now than I did when I started. I’ve gotten more into fashion and politics and the way we can affect things. I feel like I’ve grown into what I was always thinking about but not really aware of. The whole reason that I’m a photographer, really, is to push optimism on people. [Laughs.] I mean, I’m producing fashion photography. It shouldn’t be a negative or oppressive thing – it should be fun. It should be uplifting. There are enough terrible things in the world for us to see. If you look at fashion imagery, it should be good to look at, and make you feel good.”

-W Magazine

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